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Story an ESG Startup Won 0.8$ Million Over AI and Healthtech Competitors; How to Find Customer's Real Voice

More This Week: An English-Phobic CEO's Story of Running an International Startup; Ex-Samsung Researcher's Solution to Carbon Emissions

Welcome to Asia Tomorrow's seventh weekly news! This week’s Asia Tomorrow will aid your entrepreneurial journey with the content below:

For this week’s newsletter, you will get the insights such as:

  • Understanding user behavior and improving your product/service.

  • Everyone can grow a business abroad, even if the CEO fears speaking a foreign language.

  • ESG startups can be beneficial to the world AND profitable.

  • Blockchain-based solutions integrated with AI can be a new way of resolving carbon emissions.

Resources for Startups

⏲️ 5 Mins Reading

We all know that listening to customers' voices is essential. However, few people pay attention to how to gather users’ authentic feedback. Generic surveys—such as “How do you like the app so far?”—will only provide superficial insights, wasting your precious time and resources. In this article, you will discover how major companies like IBM and Coca-Cola meticulously researched how to ask the right questions. Are you wondering how to collect honest feedback from your users? The content will guide you in excavating and understanding actual responses.

Stories for Starters

⏲️ 6 Mins Reading 

Can you operate a startup with co-workers abroad, even when you are reluctant to speak English? Lukas Shin, founder of Potential AI, proves that the only thing that matters is execution. The South Korean CEO visited Bangladesh to understand employees’ cultural environment and personal history. He invested 36 hours in an opportunity to discuss the team’s future despite his fright of speaking a foreign language. Shin’s story proves, once again, that starting unprepared is better than waiting for perfection.

Stories of Entrepreneurs & Changemakers

⏲️ 3 Mins Reading 

Numerous startups have emerged since the importance of ESGs arose. This means entrepreneurs willing to focus on environmental issues must prove their vision, profitability, usability, and sustainable business model. A Singapore-based startup, Handprint, proved that this is possible. Instead of emphasizing environmental issues, the CEO focused on what the startup is working on with actual examples. Along with their well-organized blog, Handprint consistently proves that a business’s ability to solve customers’ problems is the most critical foundation.

⏲️ 10 Mins Reading 

Achieving net-zero carbon emissions is becoming virtually mandatory for all businesses, which has caused the international carbon credit trading market to skyrocket by the year. However, many startups are still unsure how they can access emerging opportunities. Phantom Yun, an ex-researcher at Samsung, founded CO2 Network to resolve this issue. Based on blockchain technology, the application provides everyday transactions and tracking of carbon credits for everyone. Phantom’s story is filled with distinguished perspectives and insight into integrating cutting-edge technologies with the global environmental crisis.


How did the mail treat you today? I hope the weekly content can give you information and inspiration that make you think about your future business plans and philosophy. Asking ourselves why we started our journey as entrepreneurs is crucial, as the world around us is changing rapidly. Asia Tomorrow will do its best to illuminate your journey through uncertainty.


Collaboration with the underdogs team is also available! underdogs will be your partner in the format below:

  • Get your story published on Asia Tomorrow and get yourself noticed.

  • Be interviewed by professional journalists on Asia Tomorrow.

  • Join a training program for Asian entrepreneurs as a coach.

  • Looking for an entrepreneurship program that will boost your business? Let us know if you’re interested in or need it!

underdogs Supports Asia Tomorrow!


underdogs, the company behind Asia Tomorrow, is South Korea’s largest entrepreneurship education company. It has trained over 15,000 entrepreneurs to date!📈

With more than 150 corporate partners in Korea, underdogs has created a supportive environment for entrepreneurs to challenge themselves and grow. 

The vision of underdogs is to change the world by fostering underdogs who turn possibilities into reality.

(Work in Progress